On Target General Trading imports premium rice and cooking oil from India, supplying wholesalers and distributors across Ethiopia with reliable, high-quality commodities.
Fast delivery
From inquiry to delivery, we work fast. Our supply chain from India helps your orders arrive on time without delays.
Based in Dire Dawa
Located in Ethiopia's key trade and logistics hub, we are positioned to reach wholesalers and distributors across the country efficiently.
Quality guaranteed
Every shipment is checked before it reaches you. We work with trusted suppliers in India, so you receive the quality you expect every time.
Growing selection
We started with rice and cooking oil, and we are actively expanding. As your distributor, you can expect a wider catalogue of essential commodities as we grow.
When I founded On Target, I identified a gap: importers overpromising yet underdelivering. We chose a different path. Every shipment from India and every order in Dire Dawa represents a steadfast commitment to our partners. Quality and reliability aren't just goals; they are our daily standard.
Abdi Jamal
Chief Executive Officer, On Target General Trading
Contact On Target
Ready to stock up? Contact us today for bulk rice, cooking oil, or long-term distribution partnerships. We're here to streamline your supply and get your orders moving. Let's connect!